Applies To: ■ PoliteMail Desktop ■ PoliteMail Online □ PoliteMail O365
Version: □ 4.94 □ 4.97 ■ 5.0+
In addition to metrics for a Message or Campaign, version 5 of PoliteMail also can provide metrics for several other components., shown below:
|Mailing List||Shows the Reach, Readership, and Engagement broken down by Mailing List instead of by Campaign.|
|Sender||Shows the Reach, Readership, and Engagement by a specific Sender name.|
|From||Shows the Reach, Readership, and Engagement by a specific email address. this is useful if messages are being sent by multiple people but from the same email address (such as firstname.lastname@example.org).|
|Social Link||Reports the click performance of any external link selected. This can also be narrowed by a specific date/time range.|
|Interactions||Shows the results of any poll or survey in near real-time. You can also see if users are opening, clicking, or forwarding the message. This information will display for seven days after the message is sent.|
What is Reach, Readership, and Engagement?
- Email Reach is the percentage of your audience that has received and opened the message,
and did not immediately delete or skip it.
- Email Readership is the percentage of readers who skimmed, casually read, or did an engaged read of the message, based on calculated needed read time.
- Email Engagement measures the user’s interaction with the email, combining the content read with click activity.