Integrate Web Analytics Tracking Tools with PoliteMail Tracking

PoliteMail provides a feature which enables analytics tools such as Google Analytics, Webtrends, or Adobe Analytics to track your email traffic by campaign.

Often, these visitors will arrive at your site because of a link within an email message you sent. PoliteMail will tell you which and how many of these email recipients clicked a particular link to your website and the analytics tools can track the remaining  page views from there.

Analytics Integration

For incoming web traffic, web analytics tools are looking for some specific variables, and PoliteMail will pass those along when analytics integration is enabled.

You may automatically add web analytics tracking to all tracked messages (for specific domains) using the Analytics Integration button in the PoliteMail tab on the ribbon of your Outlook inbox.

Click the Analytics Integration button and select a web analytics tool type from the drop down menu.

Below are all three settings dialog boxes for the analytics integration feature.  After you have selected your web analytics tool, check the box next to Always track PoliteMail messages in [ insert web analytics tool name] to enable tracking for all tracked PoliteMail messages.  Type in the name of the domains (websites) in the Tracked Domains box.

For more information on Google Analytics, click here

For more information about WebTrends, click here

For more information about Adobe Analytics, click here

You can select to use the email subject line as your web analytics campaign tag, or you may input a specific tag name.

Click Save Settings after inputting the appropriate information.

Inserting Web Analytics to a Single Tracked PoliteMail Message

You may manually add web analytics tracking to a single tracked message. Go to New Mail > PoliteMail > Add Analytics Tracking.

Below are all three settings dialog boxes to add analytics tracking to a message.  After you have selected the web analytics tool that you use, check the box next to Track this message in [ insert web analytics tool name] to enable tracking for a single specific message. Type in the name of the domains (websites) in the Tracked Domains box.

You can select to use the email subject line as your web analytics campaign tag, or you may input a specific tag name.

Click Save Settings after inputting the appropriate information.