Integrate your web analytics tracking tools with PoliteMail tracking

10 views April 5, 2013 June 15, 2018 0

PoliteMail provides a feature which enables analytics tools such as Google Analytics, Webtrends, or Adobe Analytics to track your email traffic by campaign.

Often, these visitors will arrive at your site because of a link within an email message you sent. PoliteMail will tell you which and how many of these email recipients clicked a particular link to your website and the analytics tools can track the remaining  page views from there.

Simultaneously track your email link clicks in PoliteMail and your web analytics tools

For incoming web traffic, web analytics tools are looking for some specific variables, and PoliteMail will pass those along when analytics integration is enabled.

To integrate web analytics tracking with all tracked PoliteMail messages

You may automatically add web analytics tracking to all tracked messages (for specific domains) using the Analytics Integration button in the PoliteMail tab on the ribbon of your Outlook inbox.

Analytics Integration
Click the Analytics Integration button and select a web analytics tool type from the drop down menu.

CLose up button

Below are all three settings dialog boxes for the analytics integration feature.  After you have selected your web analytics tool, check the box next to Always track PoliteMail messages in [ insert web analytics tool name] to enable tracking for all tracked PoliteMail messages.

Google Analytics AI

For more information on Google Analytics, click here: https://www.google.com/analytics/analytics/#?modal_active=none

WebTrends AI

For more information about WebTrends, click here: https://www.webtrends.com/about-us/

Adoble Analytics AI

For more information on Adobe Analytics, click here: https://www.adobe.com/data-analytics-cloud/analytics.html

You can select to use the email subject line as your web analytics campaign tag, or you may input a specific tag name.

Click Save Settings after inputting the appropriate information.

 

To add web analytics tracking to a single tracked PoliteMail message

You may manually add web analytics tracking to a single tracked message using theAdd Analytics Tracking button in the PoliteMail tab on the ribbon of a new Outlook email message.

Click the Add Analytics Tracking button and select a web analytics tool type from the drop down menu.

AI New Message

Below are all three settings dialog boxes to add analytics tracking to a message.  After you have selected the web analytics tool that you use, check the box next to Track this messagein [ insert web analytics tool name] to enable tracking for a specific message.

GA Message AI

WebTrends Message AI

Adobe Analytics AI Message

You can select to use the email subject line as your web analytics campaign tag, or you may input a specific tag name.

Click Save Settings after inputting the appropriate information.

Sending PoliteMail

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